R.E.D. Collective featured in Fashion Sign Magazine

“Photos and Creative Journalism by Joyce Jebose

This past Friday night there was an opening of a new boutique in Calgary by Ruby Ellen Designs and the R.E.D Collective. The event featured fashions from Ruby Johnson, founder of Ruby Ellen Designs and a few other designers who are part of the R.E.D Collective such as Jolanta Fashions, Fehu Leather, and Couture by Laura. These designers are collaborating on a level that Calgary has never seen before.

They have converged a showroom and a workspace to feature their unique designs. The event started with guests being entertained by a magician while enjoying assortments of hors d’oeurves and wine, then a mini fashion show ensued shortly after. The fashion show featured custom pieces from each designer, ranging from wedding gowns, to cocktail dresses to jewelry showcasing their amazing talents and attention to detail. The event was so beautifully put together and I got a chance to mingle with some of the designers and other partygoers. If you would like a custom made piece from any of these designers, then stop by their boutique located at 1023-12 Ave SW (Upper Level) in Calgary, Alberta.”